Marziani joins VMS BioMarketing

Boys & Girls Clubs of Cleveland board member Joe Marziani has joined VMS BioMarketing as senior vice president of sales, announced Andrea Heslin Smiley, VMS president and chief executive officer. In his new role, Marziani will lead the company’s business development and sales team, exploring new opportunities for VMS to empower patients and health care professionals to improve outcomes.

Marziani comes to VMS BioMarketing from WebMD, where he worked for nearly 14 years collaborating with pharmaceutical companies on CME-certified educational initiatives and promotional programs targeting consumers and health care professionals. During his time at WebMD, he held a variety of leadership roles including running the Medical Device and Diagnostics and Market Research businesses and leading teams partnering with pharmaceutical and medical device companies contributing to the significant growth in WebMD’s consumer and professional businesses.

“I am very pleased to join the team at VMS and admire their passion and strong focus on patient empowerment and behavior change,” said Marziani. “VMS is in exactly the right place to contribute to the ongoing transformation of the health care industry through its innovative programs to enhance patients’ lives through improved medication adherence and better outcomes. I am excited to use my experience to help pharma and biotech companies develop and execute health coaching and training initiatives that are critical to guiding patients throughout their journey managing chronic conditions,” he said.

Marziani has helped launch and market several prescription drugs and medical devices by deploying strategies to educate patients and physicians on a variety of disease states and treatments. He has extensive experience in measuring impact and return on investment to help brand teams quantify the value of their marketing initiatives. He has worked with more than 50 brands in a variety of sales and marketing capacities across a wide range of therapeutic areas.

“Joe’s in-depth knowledge of high-touch health care initiatives, strategic thinking and 20 years of experience partnering with pharmaceutical brand teams are a perfect fit for VMS,” said Smiley. “We look forward to leveraging his knowledge and vision as we continue to expand VMS products and services throughout the US.”

In addition to his experience in the pharmaceutical industry, Marziani was a management consultant with The Alexander Group, Inc., providing thought leadership to companies in a variety of industries, helping them achieve sales excellence, increase efficiency, minimize waste, and maximize sales and profit. Joe provided expertise in strategy, sales planning and management, sales operations, sales compensation and quota-setting methodologies.

Marziani earned his BS degree in business administration and premedical studies from Miami University in Oxford, Ohio, where he achieved President’s List distinction for academic excellence. He has an MBA from Northwestern University’s Kellogg Graduate School of Management in Evanston, Ill. where he majored in marketing, finance and entrepreneurship.